Who owns head shoulders

The brand added The brand embraced the misspellings and mispronunciations with humour and acceptance, turning a disadvantage into an opportunity to build awareness. The resulting reach of the campaign earned the brand awareness in new households, putting the brand top of mind for anti-dandruff shampoo. Aligning the Say It Proud campaign with Indonesian Independence Day, when the country celebrates its heritage and different languages, further emphasised the sense of pride that runs through the campaign.

This example highlights the importance of local consumer research over simply translating your comms strategy for different territories. On the other hand in the absence of a hefty extra-ordinary income as in the previous year, net profit fell one per cent to Rs 77 crore. The company has not entered the rural market in a big way. So, the ongoing drought in the country with its fallout on rural incomes may not have much impact on its fortunes.

However, growing competition in healthcare and feminine hygiene categories may push operating profit margins under pressure. JB Chemicals JB Chemicals had clocked very impressive growth rates in the past, often bettering the industry average growth by a wide margin. But no longer so. In the quarter to june , it has barely managed to clock 12 per cent growth in sales at Rs Back then the solutions to remove dandruff, like coal-tar and egg-oil, were unpleasant and even if they worked, they would damage your hair.

In , after ten years of clinical trials, Dr Parran and his team of scientists singled out a potent compound that proved successful in removing dandruff.

It proved so successful that it was launched across America the following year. When the product came out, it was a cream formula — but we knew we could make it even easier and more pleasant to use. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy Policy.

The range is to be rolled out in January , supported by a multi-million-pound television campaign.