Gill Sans is an example. Futura is an example. Image credits How do you differentiate between the four? How Typography Determines Readability Having a knowledge of the font families and their subfamilies helps with styling. Humanist Sans-Serif is considered to be more readable than Grotesque.
And the reasons are: Humanist typeface has more open shapes. The inter-character spacing in the Humanist typeface is more than in Grotesque, making it slightly easier to read. In the Grotesque typeface, the characters are ambiguous from each other. Whereas in the Humanist typeface, you can clearly differentiate between the characters. Some of the common rules that designers use when they combine different fonts : The Serifs and Sans-Serif work really well together. It tends to create a good design.
Sans-Serif have slightly increased readability compared to Serifs. Which is why Sans-Serif is a great typeface for the body of text. Too many fonts in one design is not a good thing. It ends up looking too strange. Stick to 2 fonts one from Serif family and the other from Sans-Serif. Appreciate the mood of the typeface just like colors. Try to combine more modern fonts with modern fonts and older fonts with more traditional ones.
If you get the mood of your typefaces, you start to create some incredibly beautiful designs. Things that you should keep similar: Mood and Time era of the font Things that you should contrast: Serif-ness for instance, one font should be Serif and the other Sans-Serif and Weights.
Both of these styles have their own unique personality and communicate very different messages. Serif Fonts Say Traditional, Established, and Trustworthy Serif fonts have a history that dates all the way back to the 18th century when stonemasons would carve letters into rock. Photo Credit: Different Perspective These traits make sans serif fonts are a popular choice among many start-up and tech companies who want to give people a sense of being cutting edge and more humanistic. Creating a website is no longer intimidating.
HubSpot HubSpot is another example of a company that uses a sans serif font in their branding. This youthful font helps humanize their brand and makes their company more relatable. Remember, a font can drastically change the way your brand is perceived by people. Apple is an interesting example of this. Choose the Font That Exemplifies Your Brand When used properly and chosen for the right reasons both serif and san serif fonts can be effective.
A rule-of-thumb to follow when choosing fonts is to stick between one to three different fonts. That being said Look for a Font With Multiple Weights and Styles A font that has multiple weights and styles such as light, semibold, bold, etc makes the font more versatile and allows you to communicate different messages throughout your designs with a single font. There are no hard set rules.
Transform your website into your best salesperson and set up for inbound marketing success! Topics: Website Design. User Experience Design. Published on May 30, Don't forget to share this post:. Recent Articles. By Ramona Sukhraj on October 21, 6 min read. By John Becker on October 14, 7 min read. Search Engine Optimization. By Paul D. Grant on August 12, 3 min read.
Grant on August 6, 4 min read. By Liz Moorehead on July 26, 6 min read. By Liz Moorehead on July 19, 6 min read. By Liz Moorehead on July 15, 1 min read. Content Marketing. By Sam Lauron on July 15, 5 min read. The top argument in support of his flawed theory is that screen quality is not as good as the quality of printed materials, therefore making serifs hard to read on a screen. While some printed materials do have higher publication resolutions, this is still a flawed argument.
Think about how you learned to type. It was likely on a screen using Times New Roman a serif. Did you have trouble seeing it?
Think about changes in screens as well. In the last few years, high definition and retina-display have become almost the norm.
These higher-quality screens also debunk the argument that you can only read serifs in print. The days of poor-quality screen resolution affecting readability are coming to an end. Just like saying serifs are only from print, some try to claim sans serifs are only for digital publications. Again this is just plain false. Designers have been using sans serif typefaces in print for many years successfully. To relate sans serifs only to digital publication is ridiculous.
Look at the number of books and magazines that use sans serif typefaces for their covers and in text throughout the publication. Readability studies have actually found that serif typefaces are easier to read because the added strokes make each character more distinctive. More distinctive letters are easier for the eye to recognize quickly. Sans-serif fonts have become the most prevalent for display of text on computer screens, partly because screens tend to struggle to show fine serif details in small type.
Some commonly used Sans-serif typefaces are Arial, Helvetica and Tahoma, but again, there are thousands more. Hot Tip: For other shorter text settings — such as titles, credits, column headings, as well as text in infographics — a Sans-serif typeface is a good choice.
Its simplified letterforms are unencumbered by Serifs, which can impede the readability of characters at very small sizes. Although there are guidelines to how to use Serif and Sans-Serif fonts, there are always exceptions to the rule. As such there are a few myths we should debunk:. Without trying to confuse the issue, there are many other fonts used and available in Easil. There are Slab fonts, Handwritten fonts and Display fonts, the list goes on. Take advantage of it and use this post to help you determine the most effective use of a Serif or Sans-serif font… or both.
Generally — your message needs to be clear and concise. A Sans-serif font is a good choice for headings and small text where clarity and readability is paramount.
A Serif font is good to use on larger blocks of printed text like on a flyer. But remember to consider the whole context, rather than just relying on a set of rules when you make your design choices. Try different font combinations and be creative!
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