It's what it looks like on a real person that matters. McCartney might employ organic fabrics, and derive inspiration from the things famous back in the day, but her USP is striking a balance between wild fashion, and wearability. Her cut-out jumpsuits and red carpet gowns are an example of this sexy and risque sensibility.
Pioneering hit styles like the Optical Illusion Dress, is another way she has proved that she is a woman designing for women, who understands what female customers want. Now, thanks to her, a relaxed silhouette no longer means sloppy, and minimalism does not mean shapelessness.
Launched first complete swim collection combining style with functionality and fit. Launched the new fragrance POP; the scent for a new generation of women. Designed exclusive lingerie set for Breast Cancer Awareness with a campaign featuring Chelsea Handler. Designed the White Ribbon badge for the campaign to raise awareness on the International Day for the Elimination of Violence Against Women by the Kering Foundation for the fifth year running.
In the ongoing effort to reduced negative environmental impact the brand only uses Regenerated Cashmere. All viscose used in Stella McCartney products is sustainable in the order to help prevent deforestation.
Launched Stellasport, a brand new range in partnership with adidas for action girls. Launched new eyewear licensee partnership with Kering Eyewear. Designed the White Ribbon badge for the campaign to raise awareness on the International Day for the Elimination of Violence Against Women by the Kering Foundation for the fourth year running.
Designed a limited edition t-shirt collection for kids and women for War Child UK, to raise awareness and provide support to some of the most vulnerable children living in conflict zones around the world. The brand also provides the facility of online shopping, and its products are supplied to almost countries online. Apart of the women fashion industry, Stella McCartney is also involved in designing high-class menswear and kids fashion.
Stella McCartney entered into a joint venture with King in and launched her first collection in Paris. After the success of Stella in the fashion industry, Stella launched her first perfume in In addition to this, Stella McCartney entered into a long-term contract with Adidas in September , after this collaboration with Adidas;several athletes recognized her brand in the field of Yoga, Tennis, Swimming and cycling. In , Stella McCartney entered into another extensive collaboration with Australian budget store Target which also proves to be very successful for both parties.
In , the brand introduced a new collection of creative and Aspirational designs of lingerie which fulfills the modern fashion requirements for women. Stella McCartney launches the new style of bags called Falabella Handbags in winter which are regarded as the best-selling item of the brand till now. Her designs were initiated to capture the market share in the boy's fashion industry and for newborn babies as well as boys and girls up to the age of fourteen.
The designed uniforms were worn by British athletes in London Olympics and Paralympics. In , it also proved to be successful for the brand, and Stella McCartney launched the new fragrance as POP, bold, irreverent and at the moment exclusively for young women. Just Cavalli. Kering Logo. Kering, www. Krentcil, Faran. Nordstrom: The Thread, blogs. Stella McCartney, www.
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Pinterest, Oct. Watson, Simon. Stella McCartney sits back at her spring pre-collection in New York. How To Spend It, 17 Sept. Westwood, Vivienne. Vivienne Westwood, www. Wilson, Julie. Essence, www. Wyers, Alyson. Trend Hunter, www. Zuko, Diego. Total views 3, On Slideshare 0. From embeds 0.
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